Consumers Rely On User Generated Content for Information about Medications

Earlier this week, we hosted a webinar on the importance of monitoring your brand in the healthcare space. Prior to the webinar, our CARAVAN team–which offers a suite of omnibus ...

Student Loan Debt Reaches Record High, Continues to Anger Consumers

In 2010, President Obama pledged to raise the percentage of 25 to 34 year olds who hold an associate’s degree or a bachelor degree from 40% to 60% by 2020, ...

Pinterest gets Facebook’s Attention

It seems like new social networks are popping up on a daily basis. New sites such as Get Lunched and Social Live are looking to serve an audience that is ...

Recent Posts

Federal Government Shutdown – There is Plenty of Anger to Go Around

The shutdown of the federal government is taking its toll….and we’re not talking just about the 800,000 federal employees who have now been out of work for more than one week.   People are angry. In our latest CNN|ORC International Poll almost two-thirds (63%) of Americans polled say they are angry at the Republicans for the […]

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Mayer’s Measures Vs. Moms, Millennials and Modern Views of Work

Seven months into her position as Yahoo’s CEO, Marissa Mayer has caused an uproar over her latest decision to ban the option to work from home. This means all Yahoo! employees will be required to come into the office every day and if they can’t or won’t by the required date (the start of June), […]

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State of the Union Address 2013: Who Won – Obama or Rubio?

It was a wild news night last night. You could see it in CNN’s coverage of the State of the Union address. The SOU was almost overshadowed by the events surrounding the frenzied culmination of the manhunt for Christopher Dorner, the ex-Los Angeles police officer carrying out a vendetta against his police brethren. I half […]

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The Advertising Touchdowns, As Called by Social Media

Super Bowl XLVII just became the highest-rated television program of all time. More than 100 million viewers watched the Baltimore Ravens beat the San Francisco 49ers in New Orleans though  a recent Nielsen poll suggests more than half of those viewers were more interested in the ads than the action. This singular combination of audience […]

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Come Next Monday, All You’ll Hear are Consumer Mouse Clicks

“Cyber Monday” is the marketing term for the Monday following “Black Friday” that, since its debut in 2005, has been a pinnacle online shopping day of the year. For years online retailers have seen an increase in web traffic beginning the Monday after Thanksgiving break. Once more and more companies began to catch on, many […]

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Election 2012 Has Come to a Close!

ORC International is pleased to share highlights from our CNN|ORC International 2012 election polls. ORC International is pleased to be a partner to CNN on the CNN|ORC International poll. For the last six years, ORC International has conducted national polls, state-level polls, post-debate and speech polls, as well as polls to support CNN documentaries. The polls, regularly seen on […]

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Nothing Like the Sound of Autumn Leaves Crunching While Political Pots are Boiling

Many people are waking up these days with sore throats and runny noses from the temperature switch, but luckily social media participation isn’t dependent on either body part being in optimal shape. For those feeling a fever coming on, it’s probably from the Election Day bug, arriving in 20 days. Tuesday night was the second presidential debate, […]

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Buzz Remained High as the Baton Passed on to Running Mates

The first vice president of the United States, John Adams, famously described the job of the vice president as “the most insignificant office that ever the invention of man contrived.” My, how times have changed and evolved. The office of the vice president has grown substantially in power, influence and importance, particularly at the turn […]

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First Showdown Sends the Online World into Political Frenzy

Between the supporters, the challengers, the undecided and the unconcerned this political season, there is an overwhelming amount of conversation bombarding radios, television screens, news publications and social media pages everywhere. The three presidential debates and the one between running mates will cover topics spanning the economy, foreign policy, healthcare, education, the role of government, […]

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Buyer Be Ready, Mobile Wallets are on the Rise

There has been significant chatter on the rise of mobile payments and how this emerging technology could potentially disrupt how we buy and sell. However, it may be confusion over the entire mobile pay concept that is the biggest barrier to adoption. While there are a number of business models in the mobile payments world, […]

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