Fashion’s Night Out Gets People Tweeting

The third annual Fashion’s Night Out (FNO) was held in over 250 cities across the United States on September 8, 2011. The event was created in 2009 by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York to “restore consumer confidence, and boost the industry’s economy during the recession.”

Since September 1, buzz about FNO 2011 steadily increased and reached its peak on September 9, the day after the event.

Total Posts

Almost all conversations took place on Microblogs as consumers took to Twitter to discuss what stores they would be going to and quickly update their followers on the night’s events and celebrity sightings.

Top Sources

Interestingly, not one store generated enough independent buzz to land on Social Radar’s list of leading conversation drivers. Although Macy’s does appear in 3% of all FNO related posts, most of that was self-generated; Since September 1, Macy’s Events Twitter page posted 78 relevant Tweets.

Additionally, while FNO was a nationwide event, New York City attracted the most buzz. The term “NYC” appeared in 8% of all posts, while “NY” was used in 3% of FNO related posts.

Conversation Drivers

Not surprisingly, women accounted for the majority of FNO conversations (57%).


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Categories: Consumer


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