Author Archives | Jenny Verbitsky

Consumers Rely On User Generated Content for Information about Medications

Earlier this week, we hosted a webinar on the importance of monitoring your brand in the healthcare space. Prior to the webinar, our CARAVAN team–which offers a suite of omnibus surveys- conducted an online survey that illustrated just how important social media is to healthcare marketers. Our research found that 67% of people rely on […]

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Blackberry 10 Gets Positive Reaction

It’s no secret that Research In Motion (RIM), maker of the once popular Blackberry, is in trouble. Recent analyst reports estimate the company’s market share in the smartphone space may fall below 5% and its financials show that year-over -year fourth quarter revenue dipped a whopping 25%. In an effort to reverse its downward trend […]

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Instagram is having the Best Week Ever

In the span of one week, photo sharing app Instagram finally became available to Android users- quickly amassing five million downloads in just six days– and was acquired by Facebook for $1 billion. In other words, Instagram is having its best week…ever! Not surprisingly, both the acquisition and the launch of an Android version have […]

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Nokia’s Lumia 900 Generating Positive Buzz Ahead of Release

Nokia’s new Lumia 900 Windows phone is set to hit AT&T stores April 8 and pre-release buzz has been very positive. An ORC Social Buzz (powered by Infegy’s Social Radar) search dating back to January 2012 reveals that positive sentiment for the phone is at 87%, while negative sentiment is just at 9%. The Passion […]

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KONY 2012 Goes Viral in Record Time Thanks to YouTube, Twitter

In the last few days, KONY 2012, a short film and campaign whose goal is to have Uganda’s Lord’s Resistance Army head Joseph Kony captured, has gone viral. The video, a product of a non-profit called Invisible Children, was first posted on Vimeo on February 20, where it has been viewed 13.5 million times; however […]

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Pinterest gets Facebook’s Attention

It seems like new social networks are popping up on a daily basis. New sites such as Get Lunched and Social Live are looking to serve an audience that is looking for a more personal online experience that general social networks like Facebook and Twitter can’t deliver. “Social Live is guided by a philosophy of building genuine […]

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Meryl Streep, Jean Dujardin Most Talked about Celebs at the Oscars

The 84th annual Academy Awards had its share of memorable moments—from Meryl Streep’s Best Actress win to the leg seen around the world—however, it failed to generate the same level of buzz as last year’s show. ORC Social Buzz (powered by Infegy’s Social Radar) found that at their peak, this year’s Academy Awards accounted for […]

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Social Media Week 2012 by the Numbers

Earlier this month, ORC International sponsored Social Media Week New York and hosted a panel on the virtues of both traditional and social media research (check out our panel here: http://new.livestream.com/smwnyadv/StateYourCase). Social Media Week happens twice a year and February’s events took place across the globe in Hamburg, Hong Kong, London, Miami, New York, Paris, […]

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Jeremy Lin Dominates Social Media

The meteoric rise of new Knicks starter Jeremy Lin proves one thing: people love themselves a winner. It wasn’t until Lin led the Knicks to dramatic last second victories and averaged 24.4 points, 9.1 assists and 4.0 rebounds a seven game stretch that he became a household name and an online sensation. When the Knicks […]

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Year over Year Grammy Buzz Grows

Sunday night’s 54th Annual Grammy awards scored great ratings and tons of online buzz. ORC Social Buzz (powered by Infegy’s Social Radar) stats reveal that the award show accounted for 3.5% of all online conversations, easily beating last year’s show and this year’s Golden Globes. Grammy’s: Total Posts Unfortunately, it was the sad news of […]

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