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The Advertising Touchdowns, As Called by Social Media

Super Bowl XLVII just became the highest-rated television program of all time. More than 100 million viewers watched the Baltimore Ravens beat the San Francisco 49ers in New Orleans though  a recent Nielsen poll suggests more than half of those viewers were more interested in the ads than the action. This singular combination of audience […]

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Improper Use of “Artisan” can Create Controversy

SmallBizTrendCast recently named “artisanal” as its leading food trend for 2012: “Not new, but still going strong, “artisanal” originally referred to handcrafted foods but is now springing up everywhere. The term has even trickled down to quick-service restaurants, with major chains like Jack in the Box touting “artisanal” breads as a selling point.”However, brands should […]

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