Archive | Consumer RSS feed for this archive

Come Next Monday, All You’ll Hear are Consumer Mouse Clicks

“Cyber Monday” is the marketing term for the Monday following “Black Friday” that, since its debut in 2005, has been a pinnacle online shopping day of the year. For years online retailers have seen an increase in web traffic beginning the Monday after Thanksgiving break. Once more and more companies began to catch on, many […]

Continue Reading

Entrepreneurialism Weathers the Yearly Fashion Storms

Twice a year, in February and September, Bryant Park opens its doors for the biggest media flock in New York City – Mercedes Benz Fashion Week. Since 2010, it’s been housed at the world renowned Lincoln Centre and remains one of the four major fashion weeks held worldwide, along with Paris, Milan and London. This […]

Continue Reading

Student Loan Debt Reaches Record High, Continues to Anger Consumers

In 2010, President Obama pledged to raise the percentage of 25 to 34 year olds who hold an associate’s degree or a bachelor degree from 40% to 60% by 2020, creating an additional 8 million graduates. On the 2012 presidential campaign trail, Rick Santorum, a candidate for the GOP nomination, called President Obama a “snob” […]

Continue Reading

KONY 2012 Goes Viral in Record Time Thanks to YouTube, Twitter

In the last few days, KONY 2012, a short film and campaign whose goal is to have Uganda’s Lord’s Resistance Army head Joseph Kony captured, has gone viral. The video, a product of a non-profit called Invisible Children, was first posted on Vimeo on February 20, where it has been viewed 13.5 million times; however […]

Continue Reading

Valentine’s Day: “How do I love thee? Let me count the posts…”

Ah, Valentine’s Day. That special time of the year when legions of bewildered guys (and gals) scramble for last minute gifts for their significant others . A time when retailers cash in on the craze, counting the holiday among their top selling events. And if you’re Google, it is also an opportunity to make a […]

Continue Reading

Improper Use of “Artisan” can Create Controversy

SmallBizTrendCast recently named “artisanal” as its leading food trend for 2012: “Not new, but still going strong, “artisanal” originally referred to handcrafted foods but is now springing up everywhere. The term has even trickled down to quick-service restaurants, with major chains like Jack in the Box touting “artisanal” breads as a selling point.”However, brands should […]

Continue Reading

Consumers Start Christmas Shopping Early

New reports show that in an effort to get the best deals, consumers are starting their Christmas shopping early this year. According to the National Retail Federation, about 39% of Americans have already started their holiday shopping, up two percentage points from 2010. “Bargain-hunters have a new game plan. They are getting organized early and […]

Continue Reading

Google Plus Opens to the Public, but is Interest Already Waning?

After being invitation only this summer, Google Plus, Google’s new social network, has finally been opened to the public. However, new data shows that Google Plus has a long way to go if it seriously wants to challenge Facebook. On September 15, the Boston Globe reported that although Google Plus quickly amassed 25 million members, […]

Continue Reading

Netflix Launches Qwikster, Gets Negative Response

It has not been a good summer for Netflix. First, it announced double digit price hikes and then it was revealed that in early 2012 Starz will be pulling it TV shows and Disney and Sony movies from the service. That has led to customer attrition the company did not see coming; Netflix recently said […]

Continue Reading

Fashion’s Night Out Gets People Tweeting

The third annual Fashion’s Night Out (FNO) was held in over 250 cities across the United States on September 8, 2011. The event was created in 2009 by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York to “restore consumer confidence, and boost the industry’s economy […]

Continue Reading