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Improper Use of “Artisan” can Create Controversy

SmallBizTrendCast recently named “artisanal” as its leading food trend for 2012: “Not new, but still going strong, “artisanal” originally referred to handcrafted foods but is now springing up everywhere. The term has even trickled down to quick-service restaurants, with major chains like Jack in the Box touting “artisanal” breads as a selling point.”However, brands should […]

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New Dr. Pepper Campaign Generates Temporary Conversation Bump

Dr. Pepper caused some controversy this week when it launched a new campaign for Dr. Pepper Ten with a tagline that has some calling the company sexist. While the slogan, “It’s not for women,” ruffled some feathers, it also garnered the company online buzz it doesn’t normally see. In fact, on October 11, the day […]

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Iced Tea War Heats Up

Recent data shows that Lipton and Arizona are neck and neck in the iced tea category. According to Beverage Digest—which bases its calculations on take home volume data—Arizona has a 39% share of the category, while Lipton has a 34.8% market share. In addition, SymphonyIRI Group reports that year-to-date, sales of Arizona brands have reached […]

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