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Pearls in a Minefield

A couple of months ago, I posted on The Health Care Blog, suggesting that not all conversations merit participation from biopharma, but more should be heard. Since then, GAO’s Patient-Centered Outcomes Research Institute (PCORI) has announced its first post-pilot research funding to “support comparative clinical effectiveness research that will give patients and those who care […]

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Consumers Rely On User Generated Content for Information about Medications

Earlier this week, we hosted a webinar on the importance of monitoring your brand in the healthcare space. Prior to the webinar, our CARAVAN team–which offers a suite of omnibus surveys- conducted an online survey that illustrated just how important social media is to healthcare marketers. Our research found that 67% of people rely on […]

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Accountable Care Organizations Garner Attention, Positive Sentiment

The provision of the 2010 Affordable Care Act incited a lot of buzz about Accountable Care Organizations, and has led to the creation of the Medicare Shared Savings Program and other similar public plans implemented by the Centers for Medicare & Medicaid Services.  Following suit, the private sector has also launched ACO models, notably the […]

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