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Mayer’s Measures Vs. Moms, Millennials and Modern Views of Work

Seven months into her position as Yahoo’s CEO, Marissa Mayer has caused an uproar over her latest decision to ban the option to work from home. This means all Yahoo! employees will be required to come into the office every day and if they can’t or won’t by the required date (the start of June), […]

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State of the Union Address 2013: Who Won – Obama or Rubio?

It was a wild news night last night. You could see it in CNN’s coverage of the State of the Union address. The SOU was almost overshadowed by the events surrounding the frenzied culmination of the manhunt for Christopher Dorner, the ex-Los Angeles police officer carrying out a vendetta against his police brethren. I half […]

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The Advertising Touchdowns, As Called by Social Media

Super Bowl XLVII just became the highest-rated television program of all time. More than 100 million viewers watched the Baltimore Ravens beat the San Francisco 49ers in New Orleans though  a recent Nielsen poll suggests more than half of those viewers were more interested in the ads than the action. This singular combination of audience […]

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Come Next Monday, All You’ll Hear are Consumer Mouse Clicks

“Cyber Monday” is the marketing term for the Monday following “Black Friday” that, since its debut in 2005, has been a pinnacle online shopping day of the year. For years online retailers have seen an increase in web traffic beginning the Monday after Thanksgiving break. Once more and more companies began to catch on, many […]

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Nothing Like the Sound of Autumn Leaves Crunching While Political Pots are Boiling

Many people are waking up these days with sore throats and runny noses from the temperature switch, but luckily social media participation isn’t dependent on either body part being in optimal shape. For those feeling a fever coming on, it’s probably from the Election Day bug, arriving in 20 days. Tuesday night was the second presidential debate, […]

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Buzz Remained High as the Baton Passed on to Running Mates

The first vice president of the United States, John Adams, famously described the job of the vice president as “the most insignificant office that ever the invention of man contrived.” My, how times have changed and evolved. The office of the vice president has grown substantially in power, influence and importance, particularly at the turn […]

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First Showdown Sends the Online World into Political Frenzy

Between the supporters, the challengers, the undecided and the unconcerned this political season, there is an overwhelming amount of conversation bombarding radios, television screens, news publications and social media pages everywhere. The three presidential debates and the one between running mates will cover topics spanning the economy, foreign policy, healthcare, education, the role of government, […]

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KONY 2012 Goes Viral in Record Time Thanks to YouTube, Twitter

In the last few days, KONY 2012, a short film and campaign whose goal is to have Uganda’s Lord’s Resistance Army head Joseph Kony captured, has gone viral. The video, a product of a non-profit called Invisible Children, was first posted on Vimeo on February 20, where it has been viewed 13.5 million times; however […]

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Social Media Week 2012 by the Numbers

Earlier this month, ORC International sponsored Social Media Week New York and hosted a panel on the virtues of both traditional and social media research (check out our panel here: http://new.livestream.com/smwnyadv/StateYourCase). Social Media Week happens twice a year and February’s events took place across the globe in Hamburg, Hong Kong, London, Miami, New York, Paris, […]

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Occupy Wall Street- Here Today But Gone Tomorrow?

OCCUPY WALL STREET – HERE TODAY BUT GONE TOMORROW? ORC International’s Sentiment Analysis Shows Almost Equal Proportions of Social Media Chatter are Positive and Negative (Princeton, NJ, October 10, 2011) – ORC International’s comprehensive social media analysis* over the last 30 days of Occupy Wall Street, shows sentiment is split toward the movement with 39% […]

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