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The Advertising Touchdowns, As Called by Social Media

Super Bowl XLVII just became the highest-rated television program of all time. More than 100 million viewers watched the Baltimore Ravens beat the San Francisco 49ers in New Orleans though  a recent Nielsen poll suggests more than half of those viewers were more interested in the ads than the action. This singular combination of audience […]

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Amex’s Grand Slam in Innovative Marketing

Here in New York, the end of summer means the U.S. Open – the biggest, noisiest event in Grand Slam tennis. It ended earlier this week, but it isn’t too soon to reminisce. For folks getting off at the 7 train stop at Flushing Meadows, the first sign they saw welcomed New Yorkers and right […]

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Jeremy Lin Dominates Social Media

The meteoric rise of new Knicks starter Jeremy Lin proves one thing: people love themselves a winner. It wasn’t until Lin led the Knicks to dramatic last second victories and averaged 24.4 points, 9.1 assists and 4.0 rebounds a seven game stretch that he became a household name and an online sensation. When the Knicks […]

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