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Valentine’s Day: “How do I love thee? Let me count the posts…”

Ah, Valentine’s Day. That special time of the year when legions of bewildered guys (and gals) scramble for last minute gifts for their significant others . A time when retailers cash in on the craze, counting the holiday among their top selling events. And if you’re Google, it is also an opportunity to make a […]

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Black Friday Buzz Rises in 2011

In preparation for this year’s Black Friday many retailers opened their stores at midnight or earlier. Based on early data this strategy has paid off in a big way. According to Chicago-based research firm ShopperTrak, Black Friday sales were up 6.6% from the same time last year, while foot traffic rose by 5.1%. In addition, […]

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Welcome!

Welcome to ORC International’s social media blog! This is where you’ll learn how consumers are talking about brands, events and topics. We will be providing you social analytics data via Infegy’s Social Radar, which powers all of ORC’s social analytics work. Knowing that many companies are still in the early stages of understanding how social analytics […]

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