Tag Archives: beverages

Iced Tea War Heats Up

Recent data shows that Lipton and Arizona are neck and neck in the iced tea category. According to Beverage Digest—which bases its calculations on take home volume data—Arizona has a 39% share of the category, while Lipton has a 34.8% market share. In addition, SymphonyIRI Group reports that year-to-date, sales of Arizona brands have reached […]

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