Tag Archives: campaign

Social Media Adds Insight to the Race for the White House

The Michigan and Arizona primaries failed to cement leadership status for either Mitt Romney or Rick Santorum. While Romney escaped what would have been a serious threat to his presidential bid – loss of the Arizona and Michigan primaries – lingering concerns continue to plague his public perception. Combining the results of social media analysis […]

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New Dr. Pepper Campaign Generates Temporary Conversation Bump

Dr. Pepper caused some controversy this week when it launched a new campaign for Dr. Pepper Ten with a tagline that has some calling the company sexist. While the slogan, “It’s not for women,” ruffled some feathers, it also garnered the company online buzz it doesn’t normally see. In fact, on October 11, the day […]

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