Tag Archives: social listening

Pearls in a Minefield

A couple of months ago, I posted on The Health Care Blog, suggesting that not all conversations merit participation from biopharma, but more should be heard. Since then, GAO’s Patient-Centered Outcomes Research Institute (PCORI) has announced its first post-pilot research funding to “support comparative clinical effectiveness research that will give patients and those who care […]

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OCCUPY WALL STREET – A Passing Fad?

OCCUPY WALL STREET – A Passing Fad? ORC International’s Tracking Results Shows Growing Negative Sentiment and Loss of Interest (Princeton, NJ, November 30, 2011) – While general awareness continues to grow toward the Occupy Wall Street, there has been a 7 point increase in negative sentiment in social media around the movement according to a […]

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Occupy Wall Street – A Growing Force?

OCCUPY WALL STREET – A Growing Force? ORC International’s Tracking Results Shows Awareness of Movement Continues to Grow (Princeton, NJ, November 1, 2011) – Positive sentiment toward the Occupy Wall Street movement continues to grow based on a new poll and ongoing social media analysis by global market research firm, ORC International. Our most recent […]

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iPhone Helps Drive Online Buzz for Sprint, Expected to Help with Subscriber Growth

On October 26, Sprint announced its earnings for the three months ending September 30, 2011. According to the company, revenue increased 2% from the same time last year to $8.33 billion. In addition, the company said it “achieved its best total company wireless net subscriber additions in more than five years,” adding almost 1.3 million […]

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Occupy Wall Street- Here Today But Gone Tomorrow?

OCCUPY WALL STREET – HERE TODAY BUT GONE TOMORROW? ORC International’s Sentiment Analysis Shows Almost Equal Proportions of Social Media Chatter are Positive and Negative (Princeton, NJ, October 10, 2011) – ORC International’s comprehensive social media analysis* over the last 30 days of Occupy Wall Street, shows sentiment is split toward the movement with 39% […]

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Social Listening Evaluation: What to Look for in a Tool

A recent report from Ideya Business & Marketing Consultancy reveals that there are 176 social analytics tools in the U.S. alone. The sheer number of competitors can be overwhelming when it comes time to select a tool for your company. We should know! Here at ORC we went through our own evaluation process before partnering with Social […]

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Welcome!

Welcome to ORC International’s social media blog! This is where you’ll learn how consumers are talking about brands, events and topics. We will be providing you social analytics data via Infegy’s Social Radar, which powers all of ORC’s social analytics work. Knowing that many companies are still in the early stages of understanding how social analytics […]

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